How much has Kelvin Chell raised for the Royal British Legion?

Kelvin Chell has raised over £136,000 for the Royal British Legion through his poppy badge sales.

What designs are featured on Kelvin Chell's poppy badges?

The badges feature Staffordshire and Stoke-on-Trent themes, including Spitfires, potbanks, mining heritage, and local landmarks.

Where can people buy Kelvin Chell's special poppy badges?

These badges are sold internationally, with designs featuring local Staffordshire landmarks and historical motifs.

Home / Lifestyle / Retired Firefighter's Badges Raise Over £136,000 for Legion

Retired Firefighter's Badges Raise Over £136,000 for Legion

8 Dec, 2025

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Summary

Over £136,000 raised for the Royal British Legion by selling themed poppy badges.
Kelvin Chell's unique Staffordshire-themed badges have gained international popularity.
Designs feature local landmarks, Spitfires, and mining heritage, with 19 sets available.

A retired firefighter has achieved remarkable success in fundraising for the Royal British Legion, raising over £136,000 by selling uniquely designed poppy pin badges. Kelvin Chell's initiative, now in its fifth year, features Staffordshire and Stoke-on-Trent-themed designs that have resonated deeply with the public.

His collection includes popular motifs such as Spitfires, potbanks, and mining heritage, with 19 distinct badge sets currently available and more planned for 2026. These customised poppies, which first incorporated local fire service elements, have transcended local borders, garnering international orders from countries including Australia, New Zealand, Canada, and South Africa.