Is Fenty's New Foundation Worth The Shade Hunt?

Fenty Beauty has launched an entirely new Pro Filt'r Fluid Flex foundation, replacing its original highly successful Pro Filt'r Soft Matte Longwear Foundation. The original, known for its extensive shade range and matte finish, has been superseded by a formula that is lighter, more flexible, and offers a natural-matte appearance with buildable medium coverage. This new iteration is waterproof and formulated to prevent creasing or transferring, aiming for a more skin-like finish.

This launch marks a significant shift, with 50 all-new shades created to offer more neutral options and refined undertones. While the product has been well-received for its performance, lightweight feel, and longevity across various skin types, several reviewers noted challenges in finding their precise shade match. The need to re-evaluate undertones and shades presented a hurdle for some users, particularly those who cannot easily test products in-store.