Home / Lifestyle / Fenty Beauty Reinvents Matte Foundation
Fenty Beauty Reinvents Matte Foundation
19 Aug
Summary
- New foundation developed from scratch over three years.
- Features 50 shades with more neutral options.
- Offers a modern matte finish that controls oil.
Following the discontinuation of its popular Pro Filt'r Soft Matte Foundation, Fenty Beauty has introduced a completely new complexion product: the Pro Filt'r Fluid Flex Natural Matte Longwear Foundation. This launch represents a fresh start, with the brand emphasizing that the development team began this project from scratch.
The new foundation is the result of a three-year product development cycle. It promises a genuine 12-hour wear and expands upon the original's extensive shade range, now offering more neutral undertones within its 50 initial shades. The formula is designed to combat oxidation, ensuring the shade remains true throughout the day.
Further enhancing its performance, the Pro Filt'r Fluid Flex foundation features a modern matte finish. This finish is engineered to control oil in oil-prone areas while imparting a softer dimension to drier parts of the face. To complement the foundation, Fenty Beauty is also launching a new brush specifically designed to contour and blend the product seamlessly into the skin.
