South Korea's 'Spa Culture' Revealed in Mega-Malls

In South Korea, modern mega-malls have become the surprising location for the nation's unique spa culture, known as jjimjilbang. These communal bathhouses, combining heated therapy rooms and saunas, offer a distinct relaxation experience.

Shinsegae Centum City in Busan, the world's largest department store, features Spa Land, a prime example of this integration. Opened in 2009, it offers visitors a chance to engage in traditional practices like soaking in heated pools and experiencing a thorough body scrub.

The concept of relaxing in heated rooms dates back to Korea's Joseon dynasty, evolving into modern jjimjilbangs in urban settings. Today, these spas are full-service destinations, offering amenities like beauty treatments and cafes.

Busan's natural spring water enhances the spa experience at locations like Spa Land, which attracts a 50-50 split of locals and international tourists. The spa offers numerous pools and themed saunas, including unique features like the "sheep head towel" zone.