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Ex-Journalists Find New Purpose Selling Vada Pav
21 Oct
Summary
- Couple left media careers after job losses in 2022.
- They now run a successful vada pav cart in Noida.
- Their journey redefined success and dignity in work.
Jasveer Singh Jassi and Sudha Kumari Sahu, after years in the media industry, faced sudden career halts in 2022. Their subsequent struggle for survival led them to establish a vada pav cart in Noida. This entrepreneurial pivot marks a significant shift from their previous professional lives.
Their venture began with a tiffin service in mid-2022, delivering 70 meals on its first day. Facing logistical challenges, they transitioned to a vada pav cart, which proved successful, selling 73 pavs within an hour on its debut. Jassi utilized his journalism skills to navigate initial vendor disputes.
Despite potential family embarrassment over their change in occupation, the couple emphasizes dignity in their current livelihood. Their journey challenges conventional notions of success, focusing on self-reliance and hard work rather than job titles. They have rebuilt their lives through perseverance and a redefined sense of purpose.
