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From Drunken Post to 'Seven-Figure' Empire
8 Dec
Summary
- Accidental Instagram account led to a massive online following.
- Toby Inskip built a seven-figure business from social media content.
- Influencer faced criticism for 'selling out' for fame and money.

What began as a drunken post on a whim four years ago has transformed into a lucrative seven-figure business for Toby Inskip, popularly known as 'Eating with Tod.' His social media venture, initially sparked by a shared photo of a vape pen and lager, has garnered millions of followers and widespread viral success.
Inskip now travels globally, dining at elite restaurants and securing substantial brand deals with major corporations. This meteoric rise, however, has drawn criticism from some of his fanbase, who accuse him of 'selling out' for financial gain and celebrity status, a sentiment echoed by industry insiders who question the authenticity of his reviews.
His partner, Mea Cooper-Keeble, played a crucial role in filming early content, though she has since stepped back due to the demanding nature of their work. Together, they co-direct companies to manage Inskip's brand, which has expanded to include merchandise and food festivals, though some of these events have also faced criticism.




