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Dunkin' L.L. Bean koozie sparks internet frenzy!
25 Sep
Summary
- Dunkin' and L.L. Bean collaborated on a limited-edition sweater koozie.
- The free koozie was given with coffee purchases on September 22.
- Koozies appeared on eBay for $25 to $100 shortly after release.
A collaboration between Dunkin' and L.L. Bean resulted in a limited-edition Birdseye Sweater Cup Sleeve, which quickly captivated the internet. Released on September 22, this unique, sweater-shaped koozie was offered for free with any hot or iced coffee purchase at participating Dunkin' locations. Inspired by L.L. Bean's classic Birdseye Sweater, the koozie sports Dunkin's signature orange and pink colors alongside the L.L. Bean logo.
Enthusiastic fans, referred to as Dunkin' loyalists, flocked to coffee shops on the release day, with some documenting their early morning quests on social media. The demand was so high that many locations reported selling out of the koozies shortly after their launch. By September 23, the highly sought-after item began appearing on third-party resale platforms such as eBay, with prices ranging from $25 to $100.
Fans who missed out on the initial release can anticipate more merchandise. On National Coffee Day, September 29, both brands are set to launch a matching Birdseye Sweater for $80 and a limited-edition L.L. Bean coffee tote bag. The tote will be available on the Dunkin' merchandise website and at select Dunkin' locations in Maine. Additionally, Dunkin' is offering a free medium hot or iced coffee on National Coffee Day with any purchase made through the Dunkin' app.
