Dhanteras Shoppers Embrace 18K Gold and Colored Gemstones

According to jewelry designers, the 2025 festive season is seeing a surge in demand for 18K gold and colored gemstones among Dhanteras shoppers. While gold remains a timeless tradition, the preference is shifting from plain 22K pieces to 18K designs that offer more design flexibility.

Rings with a touch of color, such as those featuring pink or yellow sapphires and aquamarines, are particularly popular this year. Jewelry enthusiasts are also gravitating towards versatile pieces like ring stacks, elegant tennis bracelets, and lightweight necklaces that can be worn on multiple occasions.

Alongside classic gemstones like rubies, sapphires, and emeralds, contemporary favorites like peridots and amethysts are also gaining traction. Jewelers note that the focus is on blending traditional craftsmanship with modern aesthetics, creating pieces that are both timeless and unique.

Customized and personalized jewelry, such as name pendants, initial rings, and bespoke sets, are also in high demand this Dhanteras. Lightweight and contemporary designs are proving popular, as shoppers seek pieces that can seamlessly transition from day to evening.