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Croissants Go Local: India's New Everyday Snack
30 Jan
Summary
- Croissants have transitioned from occasional treats to daily snacks.
- Over 1.5 million croissants ordered in Indian metros last year.
- Savory croissant flavors are preferred by 56% of Indian consumers.
Croissants in India are no longer confined to cafe brunch menus, having transformed into a popular everyday snack. Over 1.5 million croissants were ordered across major Indian cities on food delivery platforms in the past year, marking a nearly 20% year-on-year increase. This surge indicates a significant shift in consumption habits, with croissants now accompanying chai breaks and evening hunger pangs.
Contrary to global trends, savory croissant flavors dominate the Indian market, accounting for 56% of orders. Cities like Mumbai and Pune show a preference for savory options, with popular fillings including chicken, paneer, and egg, directly challenging traditional fast snacks. Newer formats also blend local spice profiles with the flaky pastry.
These pastries are increasingly viewed as snack-meal hybrids, offering substance for hunger gaps while remaining portable. Major cities like Bengaluru, Chennai, Hyderabad, Mumbai, and Pune are spearheading this evolution. While experimentation thrives, classic almond croissants remain consistently popular, showing a balance between evolving formats and enduring traditional preferences.
