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Cows: Your New Wellness Therapists?
2 Dec, 2025
Summary
- Cow cuddling calms the nervous system via oxytocin release.
- It reduces stress, intrusive thoughts, and promotes emotional safety.
- The practice is growing across India, rooted in ancient traditions.

Experience profound relaxation as cow cuddling emerges as a unique wellness practice, particularly in India. This practice leverages the natural calming effect of interacting with cows, stimulating the release of oxytocin and engaging the body's 'rest and restore' mode. Psychologists note that gentle touch and the cow's steady presence can significantly lower cortisol levels, reduce anxiety, and foster emotional safety.
The trend draws inspiration from India's rich cultural and spiritual heritage, where cows have long held a revered status. Practitioners are reviving ancient traditions, integrating cow cuddling with organic farming and spiritual retreats. This connection to nature and grounding rituals offers a powerful antidote to the hyperstimulation of modern digital life.



