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Costco's 10lb Chocolate Bunny Stuns Shoppers!
1 Apr
Summary
- A 10-pound chocolate Easter bunny is available at Costco.
- The treat costs between $112.97 and $140, requiring a hammer to smash.
- Shoppers debate the price, practicality, and chocolate quality of the massive bunny.

A massive 10-pound chocolate Easter bunny, nicknamed 'Pete the Bunny,' has become a talking point among Costco shoppers. This seasonal treat, priced between $112.97 online and up to $140 in stores, comes with instructions to be smashed open using a hammer, mallet, or rolling pin. The semi-solid bunny is crafted from milk, white, and dark chocolate, offering an estimated 151 servings and serving as a grand Easter centerpiece.
The product has sparked significant debate across social media platforms, with consumers discussing its hefty price tag, the practicality of owning so much chocolate, and its overall quality. Some shoppers have expressed skepticism, calling the item "excessive" and questioning its target demographic. Others view it as a novelty item or a statement piece for holiday gatherings.
Maud Borup, the Minnesota-based company behind the bunny, states it is made from fair-trade chocolate. Despite some criticism regarding the chocolate's perceived quality, with one commenter describing it as "chocolate wax," others have defended it, noting the cost per pound is comparable to other chocolate products and calling it "delicious."
Reports have also emerged of significant post-holiday markdowns on the bunny in some Costco locations, with prices reportedly dropping by as much as $100, or to around $50 and even $30 in select areas, similar to post-holiday sales on other large chocolate items.