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Cortina's Fur Tradition: Snoop Dogg Joins Elite Fashion
18 Feb
Summary
- Cortina's upscale mountain town maintains a strong fur fashion culture.
- Celebrities like Snoop Dogg embrace local traditions, buying fur items.
- Global fur trade faces ethical and environmental scrutiny, but Cortina persists.

Cortina d'Ampezzo, nestled in the Dolomites, is experiencing the Winter Games as a backdrop to its enduring fur fashion tradition. This upscale mountain town has long integrated fashion and fur into its cultural identity, a trend echoed in cinematic history and local boutiques. High-end stores on Cortina's main street display a variety of real and synthetic furs, with garments costing up to 80,000 euros.
While much of the world moves towards eco-friendly alternatives due to ethical and environmental campaigns, and the EU considers banning fur farming, Cortina remains a sanctuary for fur enthusiasts. Shoppers like Paola De Leidi, a longtime visitor, express feeling safe and free to indulge in unique fur pieces. This sentiment is echoed by shopkeepers who note the town's unique atmosphere.




