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Volunteer Calls Brighten Seniors' Summer Days
15 Jun
Summary
- Charity launches a campaign to combat loneliness in older people.
- Volunteers make weekly calls to provide company and reduce isolation.
- Summer months can be especially challenging for seniors due to routine changes.

Loneliness can be a persistent issue for older adults, and the summer season often exacerbates these feelings due to disrupted routines and holidays. Age UK Norfolk has initiated a campaign named Together This Summer to actively combat this social isolation.
The project encourages community involvement, suggesting simple actions like checking on neighbours or dedicating time to become a volunteer 'befriender'. Bethany Victory, a volunteer, shared her rewarding experience making weekly calls, noting how these conversations transform a senior's mood from flat to cheerful.
These calls, often lasting around 20 minutes, fit easily into busy schedules and provide essential social contact for those who are isolated due to mobility issues or limited social interaction. Such initiatives underscore the profound impact of consistent, friendly communication in maintaining the emotional health of vulnerable elderly individuals.