Home / Lifestyle / Campus Influencer Makes Bank on TikTok
Campus Influencer Makes Bank on TikTok
15 Nov
Summary
- College students are now majoring in content creation.
- A 20-year-old junior earns thousands from brand deals.
- Gen Z prefers social media fame over traditional jobs.
At several universities, content creation is emerging as a viable major for students. Reflecting a significant generational shift, nearly 40% of Gen Z individuals surveyed indicated a preference for amassing social media followers over securing a conventional 9-to-5 employment. This trend is exemplified by Haley DeKreek, a 20-year-old junior at the University of Arizona.
DeKreek, with over 45,000 TikTok followers, has successfully monetized her online presence. She reportedly earns substantial income from brand deals, with her largest to date valued at $3,000. This allows her to cover personal expenses like shopping, dining, travel, and beauty services. Her interest in content creation dates back to her childhood.
Her academic pursuits in retail and consumer science are conducted entirely online, freeing her schedule to focus on her influencer activities. DeKreek resides in a sorority house, a space that often features in her 'Get Ready With Me' videos, showcasing products often provided by brands recognizing her influencer potential.
