What is Coleen Rooney's new fashion venture?

Coleen Rooney has reportedly signed a multi-million pound deal with Primark to create and launch a new fashion collection.

When will Coleen Rooney's Primark collection be available?

The stylish capsule collection, designed with working mums in mind, is set to launch in March.

What is the style of Coleen Rooney's Primark collection?

The collection is described as having a real athleisure feel and is designed for practicality, catering to working mums.

Home / Lifestyle / Coleen Rooney's Primark Deal: Multi-Million Pound Fashion Launch

Coleen Rooney's Primark Deal: Multi-Million Pound Fashion Launch

21 Feb

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Summary

Coleen Rooney signs a multi-million pound deal with Primark.
Her new capsule collection is set to launch in March.
The collection is designed for working mums and has an athleisure feel.

Coleen Rooney's Primark Deal: Multi-Million Pound Fashion Launch

Coleen Rooney has reportedly secured a multi-million pound deal with international retailer Primark. This agreement follows her runner-up position on the 2024 series of I'm A Celebrity.

Sources suggest Rooney selected Primark to align with her values as a working mum, prioritizing affordability for her fans. The resulting capsule collection, which she collaborated on closely, is described as having an athleisure feel and is designed for practicality.

This fashion venture is slated for a March launch. The deal reportedly signed last year reflects Rooney's desire to create accessible clothing for 'working mums just like her.'

Rooney's financial standing is considerable, with her and husband Wayne Rooney reportedly possessing a £200 million fortune. She was also among the highest-paid contestants on I'm A Celebrity, earning an estimated £1.5 million for her appearance.

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