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Mustard Reigns Supreme at Clarkson's Farm Shop!
27 Jun
Summary
- Mustard is the unexpected best-selling item at Diddly Squat Farm Shop.
- Poor harvests in 2025 due to drought impacted crop yields.
- The Hot Seed Beer Mustard retails for £6.00 per 190g jar.

The best-selling product at Jeremy Clarkson's Diddly Squat Farm Shop is surprisingly mustard, a revelation made during the latest series of Clarkson's Farm. Despite a wide array of farm-produced and locally sourced goods, the condiment has claimed the top spot.
This success comes as Clarkson and farm manager Charlie Ireland discussed the challenging 2025 harvest. They noted the driest spring in over a century and a declared drought meant significantly reduced rainfall, impacting crops, particularly the disappointing mustard yield.
Ireland highlighted the commercial importance of mustard, calling it one of the shop's biggest sellers, a sentiment Clarkson emphatically agreed with, stressing it is indeed the biggest.
The Hot Seed Beer Mustard, infused with Hawkstone lager, is described as having a robust, fiery kick. It sells for £6.00 for a 190g jar and is available for purchase at the Cotswolds farm shop and online.
Clarkson initially planted mustard on land typically used for maize, aiming to produce his own English-style mustard. However, this year's meager harvest suggests that stock levels may become low, prompting a recommendation for fans to purchase it soon.