Home / Lifestyle / Fashion Influencer Chriselle Lim Signs With CAA
Fashion Influencer Chriselle Lim Signs With CAA
23 Apr
Summary
- Chriselle Lim, influencer and Phlur creative director, joins CAA.
- CAA will support Lim's expansion in fashion, beauty, and digital economy.
- Lim led Phlur's successful turnaround and global retail expansion.
Fashion influencer Chriselle Lim has signed with Hollywood agency CAA to further her career. CAA will represent Lim as she expands her ventures across fashion, beauty, and the burgeoning digital creator economy. Lim, who commands a social media following of 6 million, has a proven track record of leveraging her platform.
As the creative director since 2021, Lim spearheaded a remarkable turnaround for the fragrance brand Phlur. She successfully negotiated distribution deals with major retailers, including Sephora across North America, Selfridges, Space NK, and Amazon globally. This expansion occurred after Phlur's acquisition by TSG Consumer Partners in 2025, where Lim retained her creative director role and an ownership stake.
Beyond her work with Phlur and her personal brand, Lim has collaborated with luxury fashion houses such as Chanel, Louis Vuitton, and Dior. She is also actively involved in philanthropy as an ambassador for Baby2Baby and a board member of Fashion Trust U.S., advocating for women's empowerment and financial literacy.
