How are young people in China using shopping malls?

Young people in China are transforming quiet shopping malls into after-hours battlegrounds for augmented reality gaming sessions inspired by PUBG.

What kind of gaming sessions are taking place in Chinese malls?

These are augmented reality-powered battle royale sessions that involve physical activity, replicating video game mechanics like safe zones and team combat.

Why is this trend appealing to young people in China?

The trend appeals to a desire for authentic social experiences, offering camaraderie and connection through a shared, high-pressure gaming environment.

Home / Lifestyle / Gen Z Turns Dead Malls into Real-Life PUBG

Gen Z Turns Dead Malls into Real-Life PUBG

25 Apr

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Summary

Young Chinese players use AR to transform malls into battle arenas.
Sessions involve 40-60 players running over 5km for 90 minutes.
The trend offers social connection and authentic experiences.

Gen Z Turns Dead Malls into Real-Life PUBG

A novel trend is emerging in China's urban centers, where young individuals are converting underutilized shopping malls into immersive, after-hours battle arenas. These events draw inspiration from the popular video game PUBG, blending digital gameplay with physical activity.

Organizers are hosting these augmented reality-powered sessions in cities like Beijing and Shanghai, utilizing off-peak hours. Participants equipped with AR sensors and a dedicated app navigate real mall spaces, experiencing familiar game mechanics such as shrinking safe zones. The activity provides a vigorous workout, with typical sessions accommodating 40 to 60 players and often exceeding 90 minutes of intense gameplay.