How did Charlotte Simone start?

Charlotte Simone began in 2011 with fluffy faux-fur scarves that quickly gained popularity among celebrities.

What caused the surge in Charlotte Simone's US sales?

Taylor Swift was spotted wearing Charlotte Simone's designs, leading to a 220% increase in US sales.

What is unique about Charlotte Simone's business model?

The brand operates on a small-scale, sustainable model with three drops of limited pieces annually.

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Charlotte Simone: From Scarves to Global Outerwear Star

1 Dec, 2025

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Summary

Brand launched with fluffy faux-fur scarves in 2011, becoming instant hits.
Taylor Swift's endorsement led to a 220% sales increase in the US.
Brand celebrates ten years with a nostalgic collection of reworked classics.

Charlotte Simone: From Scarves to Global Outerwear Star

Launched in 2011 with popular faux-fur scarves, Charlotte Simone quickly evolved into a full outerwear label in 2015, celebrated for its vintage-inspired jackets and coats. The brand has since adorned an impressive list of celebrities, including Madonna, Gigi Hadid, and Taylor Swift.

Last winter, Taylor Swift's appearances in the brand's designs created significant buzz, leading to a 220% increase in US sales and a substantial waiting list. The designer, Charlotte Beecham, emphasizes the brand's small-scale, sustainable model, with highly anticipated annual drops.

To mark its tenth anniversary, the brand has launched its autumn/winter drop two collection, revisiting and refining iconic styles like the Rainbow Twist scarf and the cult classic Penny coat. This milestone collection embraces an after-dark theme, designed for confident individuals who aren't afraid to stand out.

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