What is the centerpiece of Chanel's new Chanel Coco Game collection?

The centerpiece of the Chanel Coco Game collection is a $4 million diamond-set chessboard, with its queen pieces concealing wearable pendant watches.

What inspired the designs in the Chanel Coco Game collection?

The designs in the Chanel Coco Game collection were inspired by popular games like dominoes, Scrabble, and coin tosses, reflecting Coco Chanel's signature aesthetic.

What new technique is featured in the Chanel Coco Game collection?

The collection features a new 'tweed setting' technique for diamonds, which is designed to mimic the texture and structure of Chanel's iconic tweed fabric.

Home / Lifestyle / Chanel's Diamond Chess Set: A $4M Wearable Game

Chanel's Diamond Chess Set: A $4M Wearable Game

14 Apr

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Summary

Chanel unveiled a $4 million diamond chessboard with a hidden watch.
The collection draws inspiration from classic games like dominoes and Scrabble.
New 'tweed setting' technique mimics fabric texture with diamonds.

Chanel's Diamond Chess Set: A $4M Wearable Game

Chanel's latest capsule collection, Chanel Coco Game, unveiled at the Watches and Wonders fair in Geneva, features a $4 million diamond-set chessboard as its centerpiece. This unique set allows the winner to claim the black and white queens, each housing a secret timepiece that can be worn as a pendant watch.

The collection, comprising 14 designs, draws inspiration from popular games such as dominoes, Scrabble, and coin tosses, reflecting Coco Chanel's signature black-and-white aesthetic. Arnaud Chastaingt, director of Chanel's watchmaking studio, developed these playful pieces, many requiring new in-house techniques. Notably, a J12 design features Coco Chanel as a pixelated video game character, requiring meticulous laser-cutting for its seconds hand.