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Beyond Burgers: CEOs Put to the Test
10 Mar
Summary
- Online users want CEOs to test their company's products and services.
- Suggestions include Ticketmaster CEO buying tickets on their site.
- McDonald's CEO's burger taste test sparked the trend.
Following a viral video of McDonald's CEO Chris Kempczinski taste-testing a new burger, a social media trend has emerged, pushing executives to engage with their own company's products and services. Internet users are actively suggesting various challenges for CEOs beyond food reviews.
Suggestions include making the CEO of Ticketmaster navigate their own website to purchase concert tickets or asking the head of a cellular provider to attempt canceling a customer's account. Other users propose that hospital CEOs should experience healthcare access while earning minimum wage, or that the CEO of Intuit should use TurboTax for tax filing. These demands reflect a broader online sentiment for corporate leaders to directly encounter user experiences.
The initial spark for this trend was Kempczinski's brief taste test of the Big Arch burger, which quickly led to similar videos from executives at other fast-food chains like Burger King and Wendy's. The phenomenon has since expanded, with users calling for more diverse and challenging tests across various industries.
