Why Celebs Hide Relationships Until Wedding

The landscape of celebrity romance has dramatically shifted, moving from public declarations to guarded secrets. Historically, stars like Kareena Kapoor-Saif Ali Khan and Deepika Padukone-Ranveer Singh went public with their relationships, allowing fans to witness their journey unfold over months or years.

Today, a new trend has emerged where celebrity couples, such as Rashmika Mandanna and Vijay Deverakonda, or Kiara Advani and Sidharth Malhotra, keep their relationships private until days before their wedding, or even announce it directly from the ceremony.

This shift is attributed to a fear of public failure and the need to control narratives. Astrologer Sidhharrth Kumaar suggests that public breakups can damage a couple's perceived brand value, leading to a preference for announcing only when the relationship is considered 'foolproof'.

Psychologically, younger celebrities are acutely aware of social media's impact, including trolling and deepfakes. Counselling Psychologist Ruchi Ruuh notes that public speculation creates a 'third party' in relationships, adding pressure and shifting focus from connection to image management.

Privacy also offers containment during the fragile early stages of a relationship, allowing intimacy to deepen before becoming a spectacle. This new approach suggests a blend of strategy and emotional survival, as celebrity couples learn from past public romances and their eventual downfalls.