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Carolyn Bessette Kennedy's Style Inspires Major Sales Surge
19 Mar
Summary
- Fern Mallis's iconic headband has sold out at C.O. Bigelow due to a style revival.
- Selima Optique's sunglasses sales increased by 2,388% after a popular show.
- Young fans find affordable ways to emulate Bessette Kennedy's style via accessories.
The enduring style of Carolyn Bessette Kennedy is experiencing a powerful revival, driven by a recent FX series chronicling her life. This renewed interest has significantly boosted sales for retailers associated with her iconic fashion choices. C.O. Bigelow, an 188-year-old New York apothecary, has seen its sought-after acetate headband sell out due to demand from fans recreating Bessette Kennedy's looks.
Selima Optique, the luxury eyewear company, has also experienced a dramatic increase in business. Following the show's premiere, online orders for their 'Aldo' sunglasses, a style favored by Bessette Kennedy, surged by 2,388%. The brand has since expanded its offerings with 'Carolyn' and 'CBK' lines to meet demand, even establishing a New York atelier for bespoke frames.
This trend highlights how Bessette Kennedy's style continues to influence new generations. While her luxury fashion items may be out of reach for many, accessible accessories from stores like C.O. Bigelow offer an affordable way to connect with her aesthetic. Retailers are unsure if the obsession will last but acknowledge Bessette Kennedy's lasting impact as a style icon.
