Car Negotiator Livestreams Dealmaking for 600K Fans

Mikula, a 33-year-old former car dealer, has built a thriving business negotiating car purchases for clients. For a flat fee of $1,000, he uses his extensive knowledge of car-dealer speak and inventory to secure lower prices. He livestreams many of these intense negotiations to an audience of over 600,000 subscribers across TikTok and YouTube, turning the often-frustrating car-buying process into compelling content.

His firm, Delivrd, now employs five negotiators and generates approximately $200,000 in monthly revenue. Mikula's success stems from his strategic approach, preferring phone negotiations over showroom pressure to maintain focus on numbers. He often pits dealerships against each other to drive down prices, a tactic that has gained him both fans and adversaries in the auto industry.

One client, Payam Amiri, successfully used Mikula's publicly shared strategies to negotiate $4,000 off a new Mazda CX-50. While some dealers recognize Mikula and end calls, others welcome the engagement, hoping for increased sales volume. The business has grown significantly since its inception, initially offering free negotiations to strangers on Reddit.