Bombay's Vibrant Past: Vintage Tourism Ad Showcases City's Cosmopolitan Charm

In November 1995, the city of Bombay officially became known as Mumbai. However, over 30 years ago, the Indian government had already begun promoting Bombay as a vibrant, cosmopolitan destination for tourists. A retro tourism ad from that era has recently resurfaced, offering a glimpse into how the city was marketed to visitors in the past.

The video begins by showcasing young women in traditional Indian sarees, sunglasses, and neat updos, setting the stage for Bombay's blend of Eastern and Western influences. It then highlights the city's modern amenities, including a horse race, sauna, swimming pool, gym, and yoga facilities. A female narrator describes Bombay as "a city alive with fun and excitement, a happy blend of east and the west, where visitors immediately feel at home."

Beyond the high-end facilities, the ad also emphasizes Bombay's local culture and attractions. It encourages visitors to "step out for a change, and go sightseeing around the city," highlighting the Powai Lake as a prime fishing spot. The video then showcases various classical Indian dance performances, including Kathak, Manipuri, and Lavani, as well as the opportunity to purchase traditional Indian sarees as souvenirs.

The ad culminates with a scene of foreigners enjoying the sun and running around the beach, showcasing Bombay's growth into a multicultural, cosmopolitan hub with both modern amenities and local charm. This vintage tourism promotion provides a fascinating glimpse into how the city was marketed to visitors in the past, and how it has evolved over the decades to become the financial and entertainment capital it is today.