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Black Barbie Takes Center Stage: New Merch Celebrates Diversity
24 Feb
Summary
- Mattel and Amazon collaborated on a new line of Black Barbie t-shirts.
- The shirts are available on Amazon and celebrate diversity year-round.
- Black Barbie dolls were first introduced in 1980, expanding doll diversity.

Mattel has partnered with Amazon to release a line of t-shirts dedicated to Black Barbie, extending the celebration of diversity beyond Black History Month. These officially licensed shirts are part of Amazon's merchandise-on-demand program and are available in a wide array of colors and sizes, from small to 6X, including big and tall and plus sizes.
The introduction of Black Barbie in 1980 marked a significant step in expanding representation within the iconic doll's family. This move spurred further diversity initiatives from Mattel, resulting in dolls with varied skin tones, hair colors, eye colors, and body shapes. Currently, Mattel offers dolls in more than 20 different skin shades.
These t-shirts serve as a vibrant pop culture statement, celebrating not only the aesthetic qualities of Black Barbie but also her cultural significance. The initiative acknowledges the doll's impact and her legion of fans worldwide, reinforcing Mattel's commitment to inclusivity.




