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Sober Highs: Bhajans Now Pack Concert Venues
7 Jan
Summary
- Young audiences are embracing Bhajan Clubbing for its collective emotion.
- Devotional music is performed with the energy of live concerts.
- The trend offers a sober alternative to conventional nightlife.

A new cultural movement, Bhajan Clubbing, is captivating young urban Indians by blending traditional devotional music with the high-energy production of live concerts. Events feature amplified bhajans, complete with pounding drums, electric guitars, and chanting crowds, replacing alcohol with chai and DJs with devotional singers. This trend offers a 'sober high' rooted in music, faith, and community, gaining significant traction in major cities across India.
The phenomenon is spearheaded by devotional rock bands like Keshavam, which re-presents bhajans with the scale and intensity of mainstream music events. The band's motivation stems from a desire to bridge the gap between youth culture and devotion, proving that spiritual music can be both powerful and engaging. This approach has resonated deeply, filling venues with audiences seeking connection and emotional release.

