Home / Lifestyle / Behr Unveils 'Grounded,' Nature-Inspired 2027 Color
Behr Unveils 'Grounded,' Nature-Inspired 2027 Color
26 Aug
Summary
- Behr's 2027 Color of the Year is Grounded, a mossy olive with brown undertones.
- Grounded reflects a growing consumer desire for homes that connect with nature.
- This year's palette, anchored by Grounded, celebrates natural balance.
Behr Paint Company has revealed Grounded as its 2027 Color of the Year. Described as a neutral falling between moss and olive with brown undertones, Grounded is intended to evoke a sense of calm and connection to daily life.
Company representatives noted that the color's development was influenced by a prominent trend toward earth tones in the design landscape. This shade aims to provide warmth and depth without appearing overly dark or bright, reflecting a consumer shift towards homes that restore and reconnect individuals with nature.
Grounded serves as the central hue for Behr's 2027 Color Trends Palette. This collection features complementary colors like Sedona Pink, Denim Light, and Nightfall, inspired by the balance and beauty of the natural world.
This marks Behr's tenth year for its Color of the Year program. To commemorate this milestone, Behr donated $250,000 to Habitat for Humanity to support affordable homeownership programs.
