What is notable about Mattel's new Barbie doll launched in India?

Mattel has launched its first autistic Barbie doll in India, part of its inclusive Fashionistas line, designed with sensory-considerate accessories and clothing.

Who collaborated with Mattel on the autistic Barbie doll's design?

Mattel partnered with the Autistic Self Advocacy Network (ASAN), an organization run by and for autistic people, for the doll's design.

What are some specific features of the autistic Barbie doll?

The doll includes articulated joints, sensory-considerate clothing, noise-canceling headphones, a fidget spinner, and an Augmentative and Alternative Communication (AAC) tablet.

Home / Lifestyle / Mattel's New Barbie Embraces Autism Inclusivity

Mattel's New Barbie Embraces Autism Inclusivity

26 Jan

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Summary

Mattel launched its first autistic Barbie doll in India.
The doll features sensory-considerate accessories and clothing.
Mattel partnered with the Autistic Self Advocacy Network for design.

Mattel's New Barbie Embraces Autism Inclusivity

Mattel has launched its inaugural autistic Barbie doll in India, expanding its inclusive Fashionistas collection. This new doll, designed with sensory-considerate features, joins other dolls representing individuals with diverse needs and characteristics.

The creation of the autistic Barbie involved an 18-month partnership with the Autistic Self Advocacy Network (ASAN), an organization led by autistic individuals. The goal was to ensure authentic and respectful representation, promoting empathy and acceptance of differences among children.

Developed with input from autistic individuals and designed by autistic Indian-American artist Aarushi Pratap, the doll includes features like articulated joints for natural movement, noise-canceling headphones, a fidget spinner, and an AAC tablet. These elements acknowledge sensory and communication differences positively.