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Mattel's New Barbie Embraces Autism Inclusivity
26 Jan
Summary
- Mattel launched its first autistic Barbie doll in India.
- The doll features sensory-considerate accessories and clothing.
- Mattel partnered with the Autistic Self Advocacy Network for design.
Mattel has launched its inaugural autistic Barbie doll in India, expanding its inclusive Fashionistas collection. This new doll, designed with sensory-considerate features, joins other dolls representing individuals with diverse needs and characteristics.
The creation of the autistic Barbie involved an 18-month partnership with the Autistic Self Advocacy Network (ASAN), an organization led by autistic individuals. The goal was to ensure authentic and respectful representation, promoting empathy and acceptance of differences among children.
Developed with input from autistic individuals and designed by autistic Indian-American artist Aarushi Pratap, the doll includes features like articulated joints for natural movement, noise-canceling headphones, a fidget spinner, and an AAC tablet. These elements acknowledge sensory and communication differences positively.
In India, Mattel is collaborating with the India Autism Centre to support advocacy and awareness for the autistic community, with a portion of the doll's proceeds contributing to the organization. The design focused on celebrating diversity and avoiding stereotypes, recognizing the broad spectrum of autistic experiences.
