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Why Your Viral Ash Brown Hair Looks Dull IRL
8 Apr
Summary
- Ash tones absorb light, making hair appear dull in real life.
- Warm skin tones may look washed out with a uniform ash brown shade.
- Achieving the popular look requires multiple tones, not a single shade.
The ash brown hair color trend, widely seen on TikTok and embraced by celebrities, has become the most sought-after shade in salons. Its cool, greyish undertones and matte finish are often perceived as sophisticated and expensive online.
However, beauty experts caution that the reality of ash brown hair can be disappointing. Unlike warmer tones that reflect light and create shine, ash tones absorb light, leading to a flat or dull appearance. This effect is particularly noticeable in natural or office lighting, contrasting with the vibrant look often presented in viral videos.
Furthermore, the trend is not universally flattering. Individuals with warmer complexions, such as golden or olive undertones, may find a uniform ash brown shade washes them out, making them appear unwell. A common mistake is requesting a single ash brown shade all over, which negates the dimension seen in celebrity looks.
To achieve a successful ash brown, professionals recommend a blend of multiple tones, including highlights, lowlights, or face-framing pieces, to mimic the dimension seen online and prevent flatness. Consulting a skilled colorist who considers individual skin tone and natural hair color is crucial for formulating a personalized ash brown that complements the wearer.
