Ankush Bahuguna: From Comedy to Cannes Red Carpet

Ankush Bahuguna has emerged as a prominent Indian male beauty creator, gaining international acclaim and challenging traditional notions of masculinity and beauty. His platform, 'Wing It With Ankush,' boasts over a million followers, making him a significant voice in beauty and self-expression.

Bahuguna's career highlights include becoming the first Indian male beauty creator at Cannes and opening for Line Outline at Lakmé Fashion Week. These achievements are viewed by him as pivotal moments for Indian creators globally. He described meeting Selena Gomez as surreal and her warmth as impactful. His encounter with Rihanna was also memorable, marked by the global icon's kindness.

His foray into beauty content began during the 2020 lockdown, evolving from casual makeup experimentation to structured content that resonated widely. Initially known for comedy sketches, Bahuguna found a larger community around his beauty tutorials. This shift led to international recognition, with brands noticing his work and his content reaching audiences beyond Asia.

Bahuguna believes his relatability, especially for brown individuals in the West seeking makeup advice for brown skin, has been crucial to his success. He emphasizes the importance of authenticity in his content, encouraging others to embrace their unique style and use makeup to enhance, not mask, their features.