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Aisha Rao: Couture Meets AI & Evolving Bridal
17 Apr
Summary
- Designer Aisha Rao integrates AI and technology into couture.
- New collection 'Inter-Hana' explores growth within transitions.
- Modern brides prioritize authenticity and comfort over tradition.
Indian fashion designer Aisha Rao is pushing the boundaries of couture by embracing AI and technology, as detailed in a recent interview. Her latest collection, 'Inter-Hana,' represents her philosophy of growth occurring in transitional spaces, developed entirely in-house.
Rao highlights the evolution of her design process, focusing on in-house fabric development and tactile materials like engineered mesh and scrunched lurex. She views technology, including AI and platforms like Instagram, as tools that enhance couture's accessibility and creative possibilities without replacing human craftsmanship.
The designer also observes a significant shift in Indian bridal wear. Brides today are prioritizing personal expression, comfort, and authenticity, moving beyond traditional dictates. They are actively choosing silhouettes and colors that reflect their individuality, making bridal fashion a deeply personal statement for their special day.
Looking ahead, Rao plans to further explore brand authorship and expand into jewelry, maintaining a focus on purposeful luxury and distinctive design. The brand will continue its in-house textile development and refine its signature appliqué techniques.
