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Jordan 11 Turns 30: A Vegas Sneaker Extravaganza
21 Nov
Summary
- Jordan Brand launched special Air Jordan 11 models at ComplexCon.
- New AJ 11 designs honored Atlanta, Las Vegas, and Houston.
- Nigel Sylvester's Air Jordan 4 won Sneaker of the Year award.
Jordan Brand orchestrated a significant celebration for the 30th anniversary of the legendary Air Jordan 11 during ComplexCon weekend in Las Vegas. The brand introduced several exclusive AJ 11 models, including the 'Pearl,' '285,' 'Mojave,' and 'H-Town,' each paying homage to distinct cultural influences and cities. These special releases featured innovative materials and colorways, reflecting the shoe's enduring impact on both sports and fashion.
The festivities included unique launch events, such as a semi-truck pop-up for the Atlanta-inspired '285' and a Tesla for the Las Vegas-themed 'Mojave,' drawing large crowds. The brand also highlighted its 'Air Jordan: 40 Years of Style and Legacy' book and partnered with local Las Vegas attractions like the Raiders and NASCAR. The weekend culminated in Jordan Brand's triumph as Nigel Sylvester's Air Jordan 4 'Brick by Brick' was named Sneaker of the Year.
Beyond the AJ 11 releases, Jordan Brand showcased its broader legacy, including other notable sneaker collaborations and the Assouline book. The event underscored the Air Jordan 11's transition from a performance basketball shoe to a cultural icon, adaptable for both athletic pursuits and high-fashion settings. The weekend's success at ComplexCon solidified Jordan Brand's continued influence in the sneaker world.
