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One Dress, 90 Days: A Wool Revolution
18 Oct
Summary
- Sarah Turner wears one dress daily for 90 days.
- The challenge promotes British wool against fast fashion.
- The dress is made from locally sourced sheep's wool.
Sarah Turner has embarked on an ambitious 90-day challenge, committing to wear a single dress daily to campaign against mass-produced, disposable clothing. This initiative aims to champion British wool, a material Turner believes offers a sustainable alternative. Her chosen garment is a navy blue herringbone shift dress, meticulously crafted from locally sourced Masham and Blueface Leicester sheep's wool.
Knitted by Martin Mills in Otley and tailored by Norton and Townsend in Ilkley, the dress is designed for ultimate versatility. Turner plans to wear it for diverse events, from casual dog walking to formal black-tie dinners, demonstrating its adaptability. Despite the rising cost of wool, she asserts that the price-per-wear offers excellent value, underscoring the longevity of natural fibres.
Turner addresses common criticisms of British wool, such as it being difficult to care for or uncomfortable. She is proving through her challenge that wool is thermoregulating, keeping wearers cool in warm conditions and warm in colder weather. The wool's natural properties, including its durability and ability to last for decades, stand in stark contrast to the short lifespan of fast fashion items.
