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Google Reveals 2026's Most Searched Costumes
1 Nov
Summary
- Spider-Man was the most popular costume nationally.
- Marvel characters dominated New York's top searches.
- Buddy the Unicorn led the country's trending costumes.

Google's Frightgeist data, collected from September 2025 to September 2026, highlights the most searched Halloween costumes across the United States for 2026. Nationwide, Your Friendly Neighborhood Spider-Man ranked as the most popular search, likely influenced by a recent film release. Other top national trending costumes included Buddy the Unicorn and characters from popular movies and television shows.
In the New York region, Marvel characters dominated searches, with Wolverine, Black Widow, and Doctor Doom leading the pack. This regional preference for comic book characters was a notable trend. The data, released on November 1, 2026, provides a comprehensive look at Halloween costume trends for the year.