Whole Milk Makes a Major Comeback

Whole milk is making a notable comeback in the United States, reversing a decades-long trend of declining dairy sales. This resurgence is partly attributed to updated U.S. dietary guidelines that now suggest including full-fat dairy with no added sugars. Previously, research on saturated fat had led to a stigma against whole milk, contributing to its sales drop since the 1970s.

Recent polling indicates that approximately one-third of American adults now consume whole milk. This trend is amplified by social media communities and rising prices for plant-based milk alternatives. While low-fat and plant-based options were once favored for health reasons, experts suggest that dairy fat may have been unfairly demonized, and whole milk offers satiety benefits. The trend is visible across various demographics, with many consumers returning to whole milk for taste and perceived benefits.