Mumsnet's Bold Move: Ban Social Media for Under-16s

A national advertising campaign, spearheaded by Mumsnet, is calling for a complete ban on social media for individuals under the age of 16. This initiative employs striking, cigarette-packet-style warnings to highlight the severe mental health risks associated with teen social media use, including increased likelihood of self-harm, anxiety, eating disorders, and suicidal behavior. The campaign urges the public to contact their Members of Parliament to demand legislative action.

Justine Roberts, founder of Mumsnet, emphasized that the issue stems from social media platforms designed for addiction, which parents cannot counteract alone. She described the current situation as families witnessing the negative impacts of compulsive use, sleep deprivation, and declining self-esteem in real-time. The campaign, an extension of Mumsnet's 'Rage Against the Screen' initiative, aims to provoke political response to safeguard young people.

Recent research from Mumsnet users indicates widespread parental concern, with 92% worried about social media's effect on children's mental health and over 60% believing their child is addicted. Student Sedona Jamieson shared her experience of encountering harmful content in online 'recovery' spaces, underscoring the vulnerability of developing minds. The Prime Minister has previously pledged measures to curb under-16s' social media access, with a government spokesperson confirming a consultation will consider various options, including age limits and a ban, with plans to be announced in summer 2026.

The Royal College of Psychiatrists supports increased regulation, noting a growing body of evidence linking early and unrestricted social media access to lasting damage to young people's mental health. They advocate for greater data sharing from social media providers to researchers and encourage open discussions between parents and children about online safety, balancing screen time with other activities.