New Smart Cup Tracks Reproductive Health

Jenny Button conceived of Emm during the COVID lockdown, identifying a gap in wearable technology for reproductive health tracking. Five years of development have resulted in the world's first smart menstrual cup, set to launch next year.

The Emm cup, made from medical-grade silicone, integrates advanced sensor technology to collect data on menstrual cycles. Button envisions this data transforming the understanding and treatment of reproductive health issues, potentially aiding in the diagnosis of conditions like endometriosis, which affects one in ten women and is typically diagnosed after a long delay.

The UK company has secured $9 million in seed funding, with plans to launch in the UK market and eventually expand to the U.S. Emm's mission extends beyond menstrual health, aiming to broadly impact women's health by accelerating diagnosis and empowering individuals to advocate for their well-being.