Sensodyne Launches Pronamel: Fight Acid Wear Now!

Sensodyne has introduced its Pronamel toothpaste line to the Indian market, focusing on strengthening and protecting tooth enamel against daily acid wear. The brand highlights that while acidic diets weaken enamel, damaging it irreversibly, public awareness of this issue remains critically low.

Pronamel's advanced formulation aids in enamel repair and protection by enhancing fluoride absorption and mineral binding. This scientifically backed toothpaste offers twice the enamel strengthening compared to regular options, aiming to prevent common dental problems.

Available in Daily Protection and Fresh Breath variants, Pronamel is priced at ₹95 for a 40g tube and ₹140 for a 70g tube. Haleon India launched a comprehensive awareness campaign across various media platforms to educate consumers.