What is the new weight loss pill available from Ro?

Ro is offering the newly launched pill version of Wegovy, which is approved for weight loss and uses the active ingredient semaglutide.

How much does the Wegovy pill cost through Ro?

The introductory price for the Wegovy pill through Ro is $149 per month for the lowest dose, with higher doses costing up to $299 per month.

What is Ro's strategy to promote the Wegovy pill?

Ro is planning a significant advertising campaign for the Super Bowl, featuring tennis star Serena Williams, to combat stigma and highlight the drug's benefits.

Home / Health / Wegovy Pill Arrives: Ro Sees Surge in Demand, Defies Stigma

Wegovy Pill Arrives: Ro Sees Surge in Demand, Defies Stigma

28 Jan

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Summary

Ro reports an influx of new customers for the Wegovy pill version.
Men are seeking the pill due to convenience and lower introductory price.
Ro plans major Super Bowl advertising featuring Serena Williams.

Wegovy Pill Arrives: Ro Sees Surge in Demand, Defies Stigma

Telehealth company Ro has observed a significant increase in new customers seeking the recently introduced pill form of Wegovy for weight loss. This new offering has particularly attracted men who were previously hesitant to use the injection version of the popular drug.

The surge in demand is attributed to the pill's convenience compared to injections and its introductory price of $149 per month. Patients can access the drug for $149 to $299 monthly, with this pricing available through mid-April. Insured patients may pay less.

Wegovy, based on semaglutide, mimics a gut hormone to suppress appetite and promote satiety. Launched on January 5, it is the sole GLP-1 pill currently approved for weight loss, with a competing pill from Eli Lilly expected to receive FDA review in April.