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Massachusetts Offers Free Vaping Cessation Support for Young Adults
10 Nov
Summary
- Massachusetts launches campaign to help 18-24-year-olds quit vaping
- 14% of young adults vape, 48% have no plans to quit
- Settlement funds used to provide free resources and support
On November 10, 2025, the Massachusetts Department of Public Health (DPH) announced the launch of a new campaign to support young adults in quitting vaping and other tobacco or nicotine products. The campaign, titled "This Ad Won't Make You Quit Vaping," aims to reach 18-24-year-olds who currently vape or use other nicotine products.
According to the 2023 Massachusetts Behavioral Risk Factor Surveillance System, 14% of young adults in the state vape, and 48% have no plans to quit. The new campaign introduces these young adults to free resources and support to help them break their nicotine addiction.
"The evidence is clear: people who get support are more likely to succeed in quitting nicotine," said Department of Public Health Commissioner Robbie Goldstein, MD, PhD. The campaign is funded through a settlement the Attorney General's Office reached with Juul Labs, Inc. in 2023, with the goal of "righting the wrongs of Juul's predatory marketing," according to Attorney General Andrea Joy Campbell.
