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Car Becomes Mental Health Beacon After Loss
24 Apr
Summary
- Man rebrands car to raise mental health awareness for men.
- Campaign promotes charity Man Down UK to reduce suicide.
- Vehicle serves as a 'mobile billboard' for the cause.

Ben Drew, a resident of Truro, Cornwall, has initiated a unique campaign to address the critical issue of men's mental health. Following the devastating loss of two friends to suicide, Drew decided to repurpose his car as a powerful tool for awareness.
He rebranded his Kia Ceed in April 2025, turning it into a vibrant mobile billboard for Man Down UK, a charity dedicated to supporting men's mental well-being. The primary objective of this initiative is to actively combat the rising suicide rate by encouraging open conversations and reducing the stigma associated with mental health struggles.
Drew highlights the significant positive reception his endeavor has received. Many individuals express their gratitude for his efforts in raising awareness. The car's distinctive appearance has captured public attention, prompting people to reach out to Man Down UK. Drew emphasizes that no man should feel alone, reinforcing the message that support is available for those experiencing difficult times.