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India's Poor Sink Deeper into Tobacco Trap
21 Jan
Summary
- Tobacco spending rose 58% in rural and 77% in urban India since 2011-12.
- Rural gutkha use surged sixfold, now a major expenditure for households.
- Poorer households spend a larger share of income on tobacco than the wealthy.

The Household Consumption Expenditure Survey (HCES) 2023-24 indicates a worrying increase in tobacco consumption across India, disproportionately affecting poorer households. Between 2011-12 and 2023-24, inflation-adjusted per capita tobacco spending rose by 58% in rural areas and 77% in urban areas.
The number of tobacco-consuming households has dramatically increased. Rural areas saw a 33% rise, while urban areas experienced a 59% jump. Gutkha consumption has surged sixfold in rural India, now representing 41% of all rural tobacco expenditure. Cigarette consumption remains high in cities, but gutkha use is rapidly gaining ground.




