Brides Turn to Weight-Loss Drugs for Wedding Day Glow

In India, a new trend sees engaged couples increasingly turning to weight-loss medications, such as Mounjaro and Wegovy, to achieve their desired physique before their wedding day. Wellness clinics are capitalizing on this, offering specialized pre-wedding packages that incorporate these drugs alongside diet and exercise regimens. Doctors report a significant rise in inquiries from prospective brides and grooms seeking these GLP-1 medications, with Mounjaro becoming particularly popular.

The cultural emphasis on grand weddings and societal expectations regarding physical appearance are major contributing factors to this surge. Many individuals, like a 26-year-old from Mumbai who lost 10 kg on Mounjaro, feel more confident after using the drugs. However, the use is often temporary, with many discontinuing the injections post-wedding due to social stigmas.

While these drugs are approved for specific medical indications like obesity and diabetes, their off-label use for cosmetic purposes is raising concerns. Indian drugmakers have introduced cheaper versions of semaglutide, potentially increasing accessibility but also fueling fears of misuse. Regulators are intensifying scrutiny on unauthorized promotions and sales, emphasizing that these medications require professional supervision and are not a quick fix.