Could high-protein foods face advertising bans in the UK?

Yes, the UK government is considering adding high-protein foods to the list of items that cannot be advertised.

When were stricter rules on unhealthy food advertising introduced?

Stricter rules on the advertising of unhealthy foods have recently come into force.

What is the government considering regarding food advertising?

The government is looking at updating guidelines to potentially ban advertisements for high-protein foods.

Home / Health / Govt Eyes High-Protein Food Ad Ban

Govt Eyes High-Protein Food Ad Ban

27 Jan

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Summary

Government considers adding high-protein foods to advert ban.
Updated guidelines for food advertising are being reviewed.
Stricter unhealthy food advertising rules recently started.

Government officials are contemplating a significant expansion of current advertising regulations. This would involve incorporating high-protein foods into the existing ban on advertising unhealthy items. The proposed change comes shortly after the enforcement of more stringent rules targeting the advertising of foods high in fat, salt, and sugar.

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