Home / Health / FSSAI Cracks Down on Misleading Food Ad Claims
FSSAI Cracks Down on Misleading Food Ad Claims
13 Aug
Summary
- Influencers and celebrities face legal action for unverified food claims.
- FSSAI banned unsafe ghee and mustard oil products from three manufacturers.
- Tartrazine levels in laddoos were found over 26 times the permissible limit.
The Food Safety and Standards Authority of India (FSSAI) has initiated a crackdown on misleading food promotions, issuing a stern warning to celebrities and social media influencers. Endorsing unverified claims, such as 'boosts immunity' or 'rich in nutrients,' without scientific substantiation and compliance with food laws, can now invite legal action.
This advisory highlights that consumer trust in personalities makes endorsements more impactful than standard advertisements. FSSAI stressed the importance of truthfulness and scientific backing for all brand claims. Concurrently, the regulator has prohibited the manufacture and sale of unsafe ghee and mustard oil from Shree Shyam Foods, Bharat Food Products, and KDP Food Industry based on laboratory findings.
Further actions include penalties against Dharwad Mishra Pedha and Food Processing Industry in Karnataka for laddoos containing Tartrazine at levels exceeding permissible limits by over 26 times. Shree Chemfood Pvt Ltd also faced penalties for substandard iodised salt. Consumers are encouraged to report misleading advertisements via FSSAI's Food Safety Connect platform.
