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FSSAI Flags Rice Bran Oil Firms for False Health Claims
16 Oct
Summary
- FSSAI issued notices to three companies for misleading health claims.
- Claims about cholesterol and health benefits of rice bran oil were non-compliant.
- One company also lacked a valid license for e-commerce operations.
The Food Safety and Standards Authority of India (FSSAI) has taken action against several food businesses for non-compliance. Notices were issued to Gemini Edibles & Fats India, BigBasket, and Flipkart India concerning purported misleading health claims associated with 'Freedom Cooking Rice Bran Oil'.
FSSAI found that claims promoting the oil's ability to reduce bad cholesterol, maintain good cholesterol, and its high oryzanol content were not permitted under the Advertising and Claims Regulations, 2018. The companies have been asked to provide explanations regarding potential actions under the Food Safety and Standards Act, 2006.
In a separate issue, Gemini Edibles & Fats India is also under scrutiny for operating its e-commerce platform without a valid central license covering such activities. Furthermore, the FSSAI suspended the license of DNV Food Products Ltd due to severe hygiene and storage violations. The license of Jhanvittanni was also cancelled for persistent non-compliance.
