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Fitness Apps Spark Shame, Not Success, Study Finds
12 Oct
Summary
- Fitness apps can cause users shame and demotivation, study found.
- AI analyzed 58,881 social media posts about fitness applications.
- Experts urge apps to focus on wellbeing, not just weight loss.

New research indicates that popular fitness and calorie-tracking applications may be negatively impacting users' psychological wellbeing. By employing artificial intelligence to analyze over 58,000 social media posts, experts from University College London and Loughborough University identified significant user sentiment.
Analysis revealed that many users experience feelings of shame when logging unhealthy food choices or failing to achieve predetermined goals. Irritation stemming from app notifications was also reported. The study highlights concerns with algorithm-generated targets, noting they often fail to account for individual circumstances and the inherent flexibility of real life.
This demotivation can lead to users abandoning their health objectives altogether. Researchers advocate for a shift away from stringent calorie counting and exercise regimes towards a more holistic approach that prioritizes overall wellbeing and intrinsic motivation, rather than solely focusing on metrics like weight loss.