What is the "fibermaxxing" trend?

The "fibermaxxing" trend refers to a new focus on fiber content, popularized by wellness and fitness influencers on social media.

Which major food companies are increasing fiber in their products?

Companies like PepsiCo, which plans new fiber-rich versions of Propel water and Starbucks drinks, and Coca-Cola are exploring adding fiber to their products.

Why is there a renewed focus on fiber?

The renewed focus on fiber is linked to rising colon cancer rates in younger people and its importance as a complement to high-protein diets.

Home / Health / Fiber Frenzy: Super Bowl Ad, TikTok Trends, and Big Food

Fiber Frenzy: Super Bowl Ad, TikTok Trends, and Big Food

7 Feb

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Summary

Raisin Bran's Super Bowl ad stars William Shatner, promoting fiber's benefits.
"Fibermaxxing" trend gains traction on social media among wellness influencers.
Major food companies like PepsiCo and Coca-Cola are increasing fiber content in products.

Fiber Frenzy: Super Bowl Ad, TikTok Trends, and Big Food

The health world is buzzing about fiber, a nutrient that has moved from obscurity to mainstream attention. This shift is evident in pop culture, with Raisin Bran launching a Super Bowl advertisement starring William Shatner that frankly discusses the cereal's digestive benefits. This marketing approach taps into a broader cultural moment where fiber is being celebrated.

On social media platforms, trends like "fibermaxxing" are emerging, driven by wellness and fitness influencers who are shifting the conversation from protein to fiber. Major food and beverage companies are taking note of this growing interest. PepsiCo, for example, plans to introduce fiber-enhanced versions of Propel water and Starbucks drinks, alongside adding fiber to snacks.